There is a fictional dialog at The Dialogs site with Emmy Noether about a couple things of which I would like to point out one: attention. There was something about attention lately -- Laura Scott's recent blog post about how to use open source (and how not to) where she talked of
Because what you want for your website is attention
. Now let's quote from that dialog:
if you grab more public attention today, then someone gets less.
so "it can be easily sold".
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